January 2010

Encore!

Submitted by Marketing Dinosaur on Sun, 31/01/2010 - 13:16

It’s many years since I took a real interest in the circulation of National Newspapers, even longer since I was responsible for some of the figures. In those days a drop in the sales figure of any title was considered a very serious matter. A fall in any of the titles in my charge would prompt a discussion with the Chairman! The reasons for the decline would be mulled over by everyone involved in the industry and the publisher would make strenuous efforts to recover the lost sales. Now it seems, a drop in sales every month is expected, dare I say accepted?

So how should a business market itself successfully.....

Submitted by Cariad on Fri, 29/01/2010 - 13:31

I came across this article, http://news.bbc.co.uk/1/hi/business/8412966.stm, on the BBC website by Howard Graham, a renowned small business consultant who states ‘there has never been a better, yet more challenging, time to start or run a business’. In his experience one of the main concerns of new business owners is how to market themselves properly and generate new business.

That was the week.

Submitted by Marketing Dinosaur on Sun, 24/01/2010 - 21:24

What an interesting week! The Chilcott Enquiry provided the spectacle of ex-ministers wriggling under close questioning about their part in the Iraq War: The board of Cadbury’s lost their battle and became Schhhhaftbury’s. President Obama challenged the powerhouse that put him into the White House to a fight. And last but not least the Government here up-graded the Terror Alert. What next I wonder? 

Bad News is Good News really.

Submitted by Marketing Dinosaur on Sun, 17/01/2010 - 19:40

How do you market bad news? Well there are those who must. Tobacco manufacturers, politicians, the booze business, to name but three. I am prompted to raise the matter by something I saw a couple of days ago in the local Co-op. A young woman was buying a packet of fags. She looked sensible enough, but there she was shelling out five or six pounds for a packet of material that the very manufacturer was telling her, could kill her.

Now what is this SEO all about?

Submitted by Cariad on Fri, 15/01/2010 - 15:09

One of the benefits of my recent networking experience has been to discover the different views and ideas people have of what exactly search engine optimization or SEO is all about which range from ‘it’s great and every website must have it’ to ‘hmm, no I think it’s a bit of a con’.

Plus ça change(plus c'est la même chose).

Submitted by Marketing Dinosaur on Sun, 10/01/2010 - 16:35

It has been said that change is welcome only by those creating the changes and are most likely to benefit from the changes they are seeking to make. The theme of President Obama’s election campaign was the need for change, I bet George Bush and his supporters didn’t agree on the perceived need for change, any more than Gordon Brown and his party would subscribe to the current Conservative calls for change.

· · · — — — · · · Great Brititanic

Submitted by Marketing Dinosaur on Sun, 03/01/2010 - 13:14

So it’s all over…2009…. Christmas, New Year, indeed New Decade celebrations are behind us. Big Ben and the Houses of Parliament all lit up and surrounded by the fireworks display, (Outside The House this time) the same happening on a lesser scale all over the country. The people cheering and enjoying themselves, all their problems and troubles forgotten for a few brief hours.