February 2010

Kaleidoscope

Submitted by Marketing Dinosaur on Sun, 28/02/2010 - 14:47

I was talking to some retired journalists the other day, we were discussing marketing newspapers and magazines in today’s world as opposed to the world we knew. Somehow our world seemed rather simpler. I reminded them of the comment made by the editor of one of the major titles; he said he produced his paper with the interests of the man on the upper deck of a bus passing through Clapham in his mind. Not very scientific, when you consider all the research that was available at the time.

It Ain’t What You Say!

Submitted by Marketing Dinosaur on Sun, 21/02/2010 - 13:34

The General Election creeps closer, the politicians begin their campaigns to attract our vote. The slogans start to appear and “The Experts” offer their advice and comment to all and sundry on a wide range of subjects. One set of Economists tell us one thing, another set says the opposite. It reminded me of a comment a speaker at the Annual Conference of the Institute of Directors once made. He said “If you put all the economists head to toe in line it would circle the Equator… but you still wouldn’t reach a conclusion”.

FUNNY VALENTINE.

Submitted by Marketing Dinosaur on Sun, 14/02/2010 - 17:16

I suppose it’s our fault really, the Marketing Dinosaurs, we started it. Then successive generations of marketeers saw the opportunities too and began developing, and eventually exploiting the celebrations. It’s happened not just to Valentine’s Day but Easter and Christmas too. I have no doubt the festivals of other cultures, more recently imported into the country, will go the same way in the course of time.

Is your website's interface a result of sanity or vanity?

Submitted by Cariad on Mon, 08/02/2010 - 13:58

The other day I was asked to look at a website because it was not driving any new enquiries to this guy’s business. Now this site is highly visible on the search engines so I had a look at the analytics to see if I could find out what was going on. The analytics revealed that indeed he was getting a decent amount of traffic to the website but there was a high bounce rate and the average time spent on the site was seconds rather than minutes. This led me to believe that the problems he was experiencing lie in the look and content of the website itself.

Tomorrow will be different.

Submitted by Marketing Dinosaur on Sun, 07/02/2010 - 10:08

I must confess that the name of Seth Godin was new to me until recently, since when I have read his blogs with some interest. Earlier this week my attention was drawn to a new blog on his website. “Who will save us?” is the heading of the piece, and he goes on to argue that nothing can save us from change. Well that’s hardly an original thought is it?

Do you use analytics to measure website performance?

Submitted by Cariad on Fri, 05/02/2010 - 15:58

I briefly mentioned in my last blog about the importance of adding analytics to your website to determine if your website is giving your business a good return on investment. Out of the many businesses I talk to there is a large proportion of business people who either have no idea what analytics are, do not know whether they have the analytics facility or access to their analytics dashboard. They may even receive an analytics report but put it to one side due to lack of time or because the analytics have not been explained properly to them.