March 2010

Don’t pass the parcel

Submitted by Marketing Dinosaur on Sun, 28/03/2010 - 12:40

On a rainy afternoon last week I came across a television channel I had never seen before. It was called “Yesterday”. The programme was all about life in wartime Britain. The programme evoked a whole load of memories of the way we lived during that dreadful period. The content was about the food we ate, the clothes we wore, what work we did and our attitude to the restrictions imposed when we were fighting for our very existence.

Not my problem

Submitted by Marketing Dinosaur on Sun, 21/03/2010 - 15:39

At various times during my working life I was conscripted into what were then called work-study groups. They have since been called all sorts of names but currently they are the “Focus groups” I believe. Their purpose was simpler than the jargon that emanated from them. “Blue sky thinking” became “Brain storming”, and that morphed eventually into “Thinking outside the box”. Whatever the name of the group, whatever the jargon, the function was the same.

What's in a domain name?

Submitted by Cariad on Tue, 16/03/2010 - 12:48

Well probably a bit more than you think…..
 
Obviously you have great ideas of how you want your website to look, what you want from your website and what you want it to achieve. Just as important is to get your domain name right. Search engine Optimization is made up of numerous factors and your choice of domain name is an important element of this. Get the domain name right and it will help generate more traffic to your website.
 
Here are a few things to consider when choosing your domain name:
 

The risks of eCommerce?

Submitted by Cariad on Mon, 15/03/2010 - 12:47

A recent survey by PayPoint has indicated that although over 25% of SMEs know that online trading will only increase over the next few years and that it is vital to capture their share of this market, they have not yet made the move to eCommerce.
 
The report highlighted 2 main areas of concern. A third of SMEs are scared of the risk of internet fraud and over half believe they would not be able to generate enough traffic to make the investment worthwhile.
 

Market forces

Submitted by Marketing Dinosaur on Wed, 10/03/2010 - 15:37

Markets have minds of their own, or so I was told a long time ago. It’s certain that the financial markets would accept that premise, there the prices of stocks and shares regularly rise and fall for no apparent reason. Other markets can appear as if by magic and vanish just as quickly. The adage was demonstrated to me very graphically a day or so ago when I was in one of the larger supermarkets. I’ve been there before of course but doing the weekly shop with my wife tends to follow a pattern.

“Don’t Call Me…”

Submitted by Marketing Dinosaur on Sun, 07/03/2010 - 17:24

I chose to have an ex-directory telephone number so I would be spared the necessity of answering calls from those wishing to sell double glazing, insurance, an ever increasing number of items designed especially for the older generation. And of course, the experts who can advise me on how to obtain ever larger benefits from a seemingly bottomless pit presided over by an incredibly generous Government. It hasn’t prevented me from receiving such calls. I even get calls from my bank’s head office asking if I am satisfied with the service I receive from my local branch!