Cariad's blog

At Cariad we are big advocates of blogging and regularly recommend the installation of a blog into a website, as a way to engage and increase visitors to a website; meet SEO objectives; and, since the advent of Google Fresh, keep your website content fresh and up to date.

Writing website copy isn't  the same as writing copy for your company brochure, marketing collateral, or advertising pieces.

Sure, you need to write good copy, that conveys the brand and sales messages in the correct tone of voice and style in order to 'engage' your target market.

If you are toying with the idea of starting to use social media on this wet and windy summer's day (!), here's a few compelling reason's why your company should join the conversation...

1. Set up is quick.  Your new Facebook, Twitter, Linkedin, Google+ (etc) or even blog could be set up and running in a few hours (quicker if you get the helpful bods at Cariad to help)

So you’ve invested your time, effort and budget into a great new website... now, you need to tell the world about it.

If you are not in a position to engage a PR professional, why not write a press release and send it to your local newspapers, magazines and your trade press.

Here are some tips for writing a press release to promote a new website launch...

We believe your website should provide you with new customer opportunities, as well as engage (up-sell and cross-sell) your current customers and provide them with clear concise information on the products and services your company provides.

An effective website has many components, here’s my top five effectiveness tips:-

The basic SEO (search engine optimisation) requirements of an effective website are the same whether you are a sole trader, small business or large corporate.

A good ‘backlink’ or off-page SEO strategy is essential to your success in optimizing your website for the search engine results.

Outsourcing your marketing gives you the flexibility of a whole team of marketing professionals with expertise in all marketing disciplines, through one single resource.  It’s a dedicated marketing team if you don’t have one. An extension of your marketing power if you do.

Small business owners often ask “what are keywords?” or “what are the right keywords for my website to get traffic to my business”?  Probably the simplest way of putting it, is that keywords (and key phrases) are the words used to describe your products and services which match the words and phrases used by consumers when they are searching online.

Not all websites are created equal and we encourage you to shop around for the best possible deal. The first choice you make is whether to engage the services of a professional web designer (or not ) and if you do, then you need to brief your web designer well to ensure that you get the most out of their services. This should help...