Drupal CMS - Top reasons why Cariad loves....

I'm sometimes asked by local Hertfordshire business owners why Cariad Marketing get so excited about the open source Drupal content management system we use for the websites we develop.

In short, whilst there are loads of reasons, here are my top #5...

#1. Search Engine Friendly (SEF)

As marketing professionals developing and designing websites, the Cariad Marketing team selected the Drupal CMS as quite simply, we believe it is the best and delivers the best platform for SEO.

Get your SEO right and your website appears in relevant organic search results. This in turn means that you get the right kind of people to your website (quality is better than quantity right?!). It also means you don't have to spend hundreds of pounds on PPC such as Google Adwords.

#2. Completely modular

Most small business owners have dreams of growing their business (and hence their website) and a Drupal CMS allows them to do just that in a cost efficient way.

Modular and scalable - the Drupal CMS can be configured to meet any business requirement, whether we are developing a fully featured 1000 page website or a simple five page website (and anything in between).

#3. Easy for Clients to use

When we train our clients how to use their new Drupal Content Management System for their website, they are totally amazed at how quick and easy it is to add copy or change images - it can take, literally seconds.

Many clients have likened it ' ease of use as similar to Microsoft Word or PowerPoint - you simply log into your website, amend the content on the page, click save and hey presto - your new copy is live on the internet :)

#4. Great functionality

Whatever functionality you may require, Drupal developers have usually already thought of it, developed it, tested and refined it. Your content management system can have a massive range of functionality added to it, including....

• Shopping / eCommerce
• Blogs
• Forums
• Newsletters
• Podcasting
• Picture galleries
• File uploads and downloads

#5. Development opportunities

By using Drupal CMS, as developers we save time that you would otherwise be using to start from scratch - and because Drupal is used by so many people, it includes good APIs that tailor to realistic needs. Its abundant repository of additional features is frequently updated, so instead of maintaining code, we can concentrate on development and keeping our costs low.

I guess my final thought to share with you - is that with a well-installed and configured Drupal CMS, any small business can act like a big business online - which is brilliant news :)