Website features: Know what to ask your web designer for

Not all websites are created equal and we encourage you to shop around for the best possible deal. The first choice you make is whether to engage the services of a professional web designer (or not ) and if you do, then you need to brief your web designer well to ensure that you get the most out of their services. This should help...

When you’re shopping around for the best web package for your business, make sure the one you choose gives your business the best chance possible online, and by that I mean that the search engines can see your website (you’ll be surprised how many websites are invisible to the search engines)

We’ll give you an example. Every Cariad BusinessWeb we build has the following features as STANDARD (in no particular order of importance) and this is before any purchased add-on’s...

• An easy to use, web-based content management system allowing you to update your pages whenever you want to with no technical skills required. If you have internet access, you can update your website.
• Content analysis by our highly-skilled, in-house search engine experts
• Fully optimised for search engines using the latest SEO techniques
• Professionally designed and built specifically for your requirements
• Hand built for optimum performance and flexibility
• Includes your first year of hosting
• Includes a  free .co.uk domain name of your choice
• Hosting on enterprise level servers provided by Rackspace
• Modular system to easily add on additional features such as blogs, forums, ecommerce, etc.
• A  personalised Privacy Policy page – A legal requirement if you are collecting any information from visitors to your website
• A personalised website disclaimer page
• Designed and built in-house specifically for your needs
• Built on the Drupal platform as used by MTV, NASA, DirectGov  & 100s of other large organisations
• A dedicated ‘Contact Us’ form that allows customers to send messages directly to your inbox
• Sophisticated spam filtering on all messages sent to you from your ‘Contact Us’ page
• Your website automatically backed up every day – if you make a mistake when you update it we can easily restore it for you.
• Ability to edit text and upload images to any content page
• Your website registered with of the major search engines
• Search engine XML sitemap created and  submitted to Bing, Google and Yahoo
• Site search
• Social Networking Bookmarking (Twitter, Facebook, etc)
• Integrated with Google Analytics – Monthly report sent directly to your inbox

Our mission is to help small businesses appear and behave like big businesses online and level the playing field.

Online it’s not always about how much budget you have or how many professionals in your marketing department that determines the success of your website. It’s about having a well specified, well optimised, search engine friendly website that reaches out and engages your target market.

So, in short – you do not have to be web experts to have a high performance website.  Just work with them.

Enter Cariad Marketing....check out our range of website packages designed for small businesses.