Frequently Asked Questions

Website Pre-Sales

Sure, we'd love you to visit some of the sites we've built for our other clients, check out our Portfolio.

The Drupal CMS is a completely modular system therefore we have an add-on for pretty much anything you may require. The most popular modules are:

  • eCommerce
  • Extra pages
  • Calendars
  • Photo Galleries
  • Blogs
  • Newsletter integration
  • Forum
  • Polls
  • Live Chat
  • Social Media integration

We have loads of other modules available. Please contact us if what you require is not on this list. Many of our clients start off with a five page website and then add to it as their business grows.

Our web design packages prices start from just £799+ VAT for our small business website package. That includes your web design, development and SEO

You new website will be installed with Google Analytics as standard. You will receive your website analytics report either on a weekly or a monthly basis and it will show you a whole array of information such as how much traffic is coming to your website, where it is coming from, and what search terms are being used etc.

eCommerce website clients have a full reporting suite for their online shop.

Yes - within reason. Obviously the domain has to be available! We do not accept any sexually explicit, racist, terrorist or offending domain names.

The domain will be owned by Cariad Marketing whilst we are supporting and managing the site as this enables us to do all of the back-end stuff to ensure optimal performance. Should you wish to terminate your contract after the first year, the domain will be transferred free of charge to you for’s. There will be a small charge to transfer any other domains as we would be charged for this. The transfer charge will be made at cost price from our Domain Supplier.

Sure. We have a graphic design service available and are keen to help you with your branding requirements. Contact us for a quote.

We will take the time to understand exactly what you want from the website and carefully go through what you like and dislike to produce the right design for you. Every website that we design is unique - and never goes live until the client is 100% happy with the design.

We will help you with the text however you will need to come up with the majority of the copy yourself. We will review all of the content as part of our SEO review before the site goes live and optimise your website for the search engines. Alternatively, if copywriting is not your 'thing', we can provide a professional copywriter to write the website content for you, at an additional cost. Just ask for details.

Yes - most of it. Each website comes with a Drupal CMS (content management system). This means you can edit the text on the pages as often as like and change things like special offers, photos, prices etc. You will be given full training on the use of the Drupal CMS (content management system) - it is very simple just like using Microsoft Word or PowerPoint

Whilst you can amend the text and photos yourself through your Drupal CMS (content mangement system), changes to the colours and logo will need to be made by the Cariad Marketing team.

Yes, we can produce Flash graphics for you, however we do always advise that use of Flash does inhibit certain aspects of SEO. We have a range of great alternatives which look the same, yet do not create the SEO challenges. Please contact us for a quote.

The website is hosted on our dedicated virtual server via Rackspace which is the UK’s leading business hosting supplier.

Yes. Your website will be submitted to all the major search engines and when we build the site we pay particular attention to ensuring that all aspects of Search Engine Optimisation (SEO) are considered. We will run checks on a monthly basis to see if the SEO can be improved. We also review the website copy before it goes live to ensure that the copy will help drive traffic to your website and we make any minor copy amendments that will help SEO.

Generally speaking your website will be launched within four-six weeks from receipt of a signed purchase order and payment, providing all necessary content and information have been supplied.

If you need your new website quicker, we do offer an Express Service - details on request.

After your website has been live for a year, you are provided with a range of service options from year two and beyond. These range from hosting only through to fully serviced, fully managed options.

No one can guarantee the number one spot on the first page of Google, and always bear in mind what you want to be number one for. There are many different keywords to choose from and you need to think about which ones your target market are likely to use. Also the search engines algorithms change regularly so you may find yourself on page one one day but not the next.

If you have a well constructed search engine friendly website, keep it well maintained and updated, and create good quality backlinks from across the internet - then you will have the best possible chance of getting and keeping a good page ranking.

Adding back-links to the website will be down to you. However we will provide you with suggestions to get you started.

A back-link is a link from website to another. Search engines see these as votes of confidence that your website is a good site. Therefore the more back-links you have the better. However beware of buying hundreds of back-links as you cannot be certain of where these have come from. You do not want to be connected to blacklisted or suspect sites as this could impact your ranking within the search engines. It is better to add backlinks gradually over a period of time and to go for quality over quantity. A good social media strategy will help enhance your back-links.

Of course - in several different ways. We promote all of the Cariad Marketing clients via our own social media channels at least once a month - however most companies would benefit from having their own broadcasts. We can provide one2one social media training on how to get started with social media; to to optimise your profile; how to make the most out of your broadcasts and acheiving good coverage of your target market and much more. Contact us for details.

We also provides loads of other online marketing services to ensure your website is a success, including:-

Website Design & Production Process

You have two options. You can either provide us with images that you already own or alternatively we can source and purchase images and graphics for you - the choice is yours.  Our minimum order is £25 + VAT for 4 images, sourced and purchasd for royalty free usage online (low-res).

In addition we can provide high res images and graphics, however the cost for this is dependent on image and therefore each quote is different - contact us for details.

Of course. You will be sent a test link to your website before it goes live so you can make any amendments. Once the website is live you will be able to make amendments to the copy yourself.

Website Technical Terms

A sitemap is a page that lists the all of the pages and their structure. This is submitted to the search engines so they know what pages need to be indexed and the hierachy of the structure. All websites built by Cariad Marketing have an xml sitemap as standard, because it means the search engines (Google in particular) can index all of the pages more efficiently.

A robots file is a list of any pages that you do not want the search engines to see and index.