How can Search Engine Optimisation (SEO) grow your business?
Some SEO companies will just inundate you with jargon and confuse the issue. Our team at Cariad makes it our business to be jargon busters who will explain in laymans terms exactly how we can ensure that your online business not only starts to grow, but thrive, and all at an affordable price!
What is SEO?
SEO stands for Search Engine Optimisation. This is the art of ensuring that your web pages rank highly with the search engines for your chosen keywords.
There are two types of search engine optimisation practices, a combination of which is essential for a website to perform well in ‘organic’ or ‘natural’ search results generated by search engines:- (a) On-page SEO and (b) Off-Page SEO.
On-page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, copywriting, and URLs to improve search engine rankings.
Off-Page SEO includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indexes are all parts of Off-Page SEO.
Why invest in SEO for your website?
The most compelling reason to invest in SEO for your website is that it is the single most long term, cost effective way of attracting visitors via search engine results.
When done properly, SEO will help your business feature on the first pages of the search engine results for your chosen keywords or key phrases.
But not all websites are created equal, they all have different technical infrastructures (back-end), set-ups, objectives, branding and content and will have either been created by the business owner using a free or low cost template, or by a web professional either hand-coded or with a CMS (content management system).
Some websites are designed to sell products and services. Some websites are designed purely as an online brochure. All websites should be designed to attract your target market. Did you know that some websites can’t be seen by the search engines?
SEO is both a technical and a copywriting process. Therefore it is possible for a website to have the most perfect content which is well written, keyword rich and engaging to the target audience, yet it will never be found in searches due to reasons hidden away in the back-end (the technical bit) of the website.
SEO from Cariad Marketing
Before undertaking any SEO brief, Cariad Marketing will produce an SEO Health Check of your website to assess the infrastructure and viability of both the on-page and off-page SEO work required.
Following this we will have a meeting, either face to face or over the phone, to discuss the SEO opportunities available for your website, and understand your business objectives and budgets before embarking on a full proposal for your consideration.
Please contact us for further information on how Cariad Marketing can help your business with search engine optimisation.