Online Marketing

Getting your online marketing strategy right is the first step in deciding how to market your business online.

As online marketing experts, Cariad Marketing believe that a website is the hub of any modern day marketing mix, and therefore before undertaking any online marketing campaign we believe that the first stop is a full SEO Health Check of your website and its visibility with the search engines. Let's face it, if the search engines can't crawl your website effectively then your online marketing strategy will be very different to a website which is search engine friendly.

The next step is to ascertain which online channels will be best for YOUR business.  These will depend on a variety of factors such as business objectives, budget, results required etc. So, here's just a few of the areas we can help you achieve results with your online marketing:-

• Email Marketing (eMarketing)
• Social Media Campaigns including Blogging
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• PPC (Pay Per Click)

It is important to ensure that every pound spent promoting your business online delivers measurable results.

The Internet allows businesses of any size to reach a huge audience of potential customers, business to business or business to consumer, in an incredibly cost-effective way. Small businesses can look just as capable and professional on the Internet as major multi-nationals. Getting your Internet marketing strategy and investment right can be instrumental in driving your long term business success.

Cariad Marketing has extensive experience acting as an online marketing consultancy working with small and medium sized companies, helping them grow their business through successful online marketing activity. We have helped our clients develop and implement their internet marketing strategy, from helping our clients to go online with their first website through to managing the relaunch of large scale e-commerce websites.

As with all marketing activities, we believe that your online marketing must start with a strategy. What is the purpose of your website? Is it a sales channel (eCommerce), information portal or combination of both? Who is your target market? How will it benefit your current customers? What level of new business do you need to achieve? .... these are just a few of the initial considerations.