PPC (Pay Per Click)
What is PPC?
PPC stands for 'Pay Per Click' advertising - an online advertising module used within search engines and websites in which advertisers pay their host only when their ad is clicked on.
There are two different types of networks where you can place your PPC ads, the Search network (so your ad shows when someone is searching for your keywords/key phrases) and the Content network (this when your ad appears on a selected website against a defined search term.)
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
Why invest in PPC for your business?
PPC provides a unique opportunity to target internet users at the time when are they pro-actively seeking the products and services that your business provides. There
- Instant results – PPC set up can be implemented quickly to instantly generate immediate visibility and traffic.
- Highly targeted advertising - the traffic that comes to your website is more relevant because they have been specifically searching for that keyword.
- Budget control - perfect for even the smallest advertising budget, you can allocate as little or as much budget for your PPC services as you see fit and can adjust this daily
- Geographic advertising – your PPC advertising campaign can target specific areas both within the the UK and worldwide. You can set your perameters as wide or indeed as localised as you require and will only receive visitors to your website from these areas.
- Competitive advantage - Pay per click services allow any company, big or small, to compete and gain premium search engine positions.
- Full reporting - PPC service providers such as Google and Yahoo supply you with a PPC account that allows you to see what keywords are driving the most traffic to your site so you can allocate or adjust your PPC budget to optimise your PPC account for maximum effect.
PPC advertising from Cariad Marketing
The Cariad Marketing team can provide as little or as much help as you require to execute your PPC advertising campaigns. We provide either a fully managed service - or can manage specific elements of your campaign, the choice is yours.
Please contact us for further information on how Cariad Marketing can help your business with your Pay Per Click advertising campaigns.
